Thursday, September 23, 2010

What is Internet Marketing?

The entrepreneur business opportunity of a lifetime has been sitting under your nose since the 1990s. There is no market that compares in size. There are over 1.5 billion people that reside inside of this marketplace which is constantly growing through mobile platforms as well.

The marketplace that I speak of is the Internet. The position that I talk about is an Internet marketer. Marketing has always been one of the most difficult positions for people to take on because it requires that you have some sort of selling ability.

The average person is afraid of rejection and has a pet peeve with failure. It is no surprise that these two emotions are unfavorable for anybody and definitely not something that you want to run to. Internet marketing does require that you sell people products.

It is different than the average salesperson on the street because this gives you the ability to sell your products without having to physically talk to a person. In the next few paragraphs I am going to give you big picture of how Internet marketing works.

Use yourself as an example as you are coming to this article to search for information on how to make money online. I've targeted you with a specific keyword which is entrepreneur business opportunity. You are here to solve a problem and I am here as a way to lead you to the information that will help you solve that problem.

The way that people find information is through keywords or reputable websites that they know. Google is the biggest website on the Internet because they are the best and brightest search engine which helps you find what you're searching for.

So as an Internet marketer the best outcome for you is to appear on the front page of Google for as many keywords related to the problem that you are trying to solve. It is hard to get on Google's first page because there are only 10 people that get there.

So a smart marketer knows that he must be on that first page so he will learn how to get to the first page for free and also pay to get on the first page. Once you get a person to your page it is the beginning of what is called the marketing funnel.

The marketing funnels job is to take you from one piece of content to either a e-mail capture lead page or straight to the sales page to give you a grand presentation on how to solve your problem in full for a fee. The e-mail capture lead page gives you free information that helps you solve partial of your problem, and ultimately leads you to the sales page.

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